About Pawholt.
Pawholt is an independent reference site about living with pets: profiles of breeds and species, and practical care guides in plain language.
How the site is made
Pawholt is published by the Fjords Team, a small independent publisher. We are not vets, and we don't pretend to be.
This site covers dogs, cats, birds, fish, reptiles, amphibians, small mammals and exotics. Nobody is personally an expert in all of those - so we don't claim to be. Every guide is desk-researched from specialist sources (veterinary references, species care sheets, breeder and keeper communities), cross-checked, and written in plain language. We do not run a test lab, and we do not claim hands-on experience with every animal or product we describe. Where health is involved, the answer always ends the same way: ask your vet.
The aim: cover the breeds and species people actually keep, with honest pros and cons and the everyday care each one needs.
What you'll find here
- 581 breed and species guides - dogs, cats, small mammals, birds, fish, reptiles, amphibians, exotic. History, temperament, care, health, training, honest pros and cons.
- Care guides and articles - health basics, feeding, training, travel and everyday kit.
- No fluff sections - no "10 reasons your dog is your best friend" articles. If a topic doesn't need 2000 words, it doesn't get 2000 words.
Editorial principles
- Independent. No brand ever pays for placement. We do not test products and we do not rank them.
- Desk research, not vet review. Health, medication, and emergency content is researched against published veterinary sources (AVMA, ASPCA, veterinary-school resources) - and where it counts, we say "ask your vet" instead of pretending to replace one. We don't claim vet review we haven't had, and many breed profiles do not yet link their sources line by line.
- Affiliate-honest. Some links earn us a commission; every block of shop links says so, and the affiliate disclosure explains how it works. The commission does not decide what we write about.
- Updated, not abandoned. Pet products and insurance plans change. We update articles, not just stamp a fresh date on them.
Who's behind it
Pawholt is published by the Fjords Team. We keep individual names quiet because the goal is for the content to be useful, not for the brand to be about us. How we work is set out in the editorial policy. Found a mistake, or want to reach us? Email hello@pawholt.com.